This post is from 2011, about 14 years ago. Some of it may be out of date.
▸ 7 Keys to Unlock an Apple Design Award
Jake MarshDelight is in the details. Subtle hints, humor, metaphor, animation, and beautiful visuals are some of the tools we use give our app character.
Fantastic article on the things Apple Design Awards apps do to become so great.
Link: uxmag.com/articles/7-keys-to-unlock-an-apple-design-award