My name is Jake Marsh.
I'm a developer, designer, and writer.

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▸ The Metaphors Breaking The Future

Calendar, Notes and Contacts are all explainable — they reference real world things (even if they shouldn’t). My Mum likes that her calendar looks more like a Filofax than Outlook 2003. Fair enough. A Filofax is a thing. I get it. And the Compass app is based on a compass. Another thing.

But I’m pretty sure there’s not a thing in my physical living room called a ‘Find My Friends’. The metaphor is empty. It’s not referring to anything. It’s just a leather texture.

A great piece about skeuomorphic design by Jon Gold

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