A brilliant article by my buddy Ted Howard on the trials and tribulations of properly naming pieces of your user interface.
We needed a name for the button that brought up the stack editor. We wanted to convey to the user that launching the editor was a safe operation, that any changes they made would not be applied to the stack they were viewing. For that reason, we didn’t want to use ‘Edit’, because ‘Edit’ made it sound like you could modify something that someone else had made. We had many long conversations and debates about what to call the button. The thesaurus was consulted. Finally we chose a word: ‘Customize this stack’.
A good user interface can be killed by forgetting to think about these crucial details. Kudos to Ted for reminding us.