---
title: "7 Keys to Unlock an Apple Design Award"
url: https://deallocatedobjects.com/posts/7-keys-to-unlock-an-apple-design-award
author: Jake Marsh
published: 2011-10-26
updated: 2013-11-16
link: http://uxmag.com/articles/7-keys-to-unlock-an-apple-design-award
topics: ["Design", "Apple"]
description: "Delight is in the details. Subtle hints, humor, metaphor, animation, and beautiful visuals are some of the tools we use give our app character. Fantastic article on the things Apple Design Awards apps do to become so great."
---

# 7 Keys to Unlock an Apple Design Award

By Jake Marsh, October 26, 2011. HTML: https://deallocatedobjects.com/posts/7-keys-to-unlock-an-apple-design-award

This is a link post about http://uxmag.com/articles/7-keys-to-unlock-an-apple-design-award

> Delight is in the details. Subtle hints, humor, metaphor, animation, and beautiful visuals are some of the tools we use give our app character.

Fantastic article on the things Apple Design Awards apps do to become so great.